Borne Naked - The Story


Being Borne

In 2008, handbag addict Amanda George was madly rushing to get ready for a night out with the girls. The on-time taxi driver started honking his horn like a madman. So Amanda frantically threw the contents of one handbag to another, raced outside, and slammed the door shut behind her. Then it hit her like a bad margarita: she’d forgotten her house keys and favourite lippy, which were in her other handbag! Disaster.

After a soiled night out, and hours of waiting for a locksmith outside in the cold, she got thinking… A night out should never be this hard. Surely there’s a better way to keep our handbags, and therefore our lives, less cluttered and better organised?

It was then that her revolutionary idea was Borne. Enter her best-selling, clear, removable handbag liners. First, you tip your handbag upside down, throw out crusty old lipsticks and empty chocolate wrappers. Put all your handbag essentials in your clear Borne Naked handbag liner and insert back into your bag. So you get your handbag organised in less than 60 seconds, and keep it that way. So when you need to transfer the contents of your handbag to another bag, you’ll never forget a thing again. From work tote to gym bag to evening clutch to beach bag… each transfer in under 10 seconds!

One glance through the clear (‘Naked’) liner and you see your phone, fave lippy, hand cream, body spray, keys, iPod and ID – you’ve got it all, you can immediately find everything, and nothing gets left behind.

Plus the liners keep the inside of your bag looking as gorgeous as the outside, protecting the lining from leaky lip gloss, melted chocolate, soggy chewy and dreaded pen ink stains.

It’s the ultimate accessory for handbag lovers. If you have the one handbag you really love and use all the time, Borne Naked liners will keep your handbag perfectly organised. Or if you have a handbag collection, swap and change at a moment’s notice – easy as can be. The Borne Naked bag in a bag will make your life so much easier!